Vacation Rental Owners/Managers: Book Direct is alive and well.

2009 seems so long ago, but that’s when we launched our first state-specific, vacation rental website: RentWisconsinCabins.com, from a home office in Waunakee, WI. Now we have 6 Live websites with plans for 21 sites by the middle of 2017. We now have ‘legit’ office space in Middleton, WI.

It didn’t take long for rental owners & property managers around the country to tell us that there is a big demand for a listing website that embraces the “Book Direct” philosophy. We speak to vacation rental owners & managers often, and the conversations are similar; “large OTA’s are out of control! They control our inventory, rates and are now charging our renters an extra traveler fee.”  Our consistent growth has confirmed that large OTA’s are not the only advertising choice.

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RentWisconsinCabins.com: Nearly 700 rentals
RentMinnesotaCabins.com: Nearly 400 rentals
RentMichiganCabins.com: Over 200 rentals
Plus our newer states RentNewYorkCabins.com, RentMontanaCabins.com and RentTennesseeCabins.com: Over 200 rentals
…We are just getting warmed up!

Our renter traffic grows an average of 48% every year. Over the last year, our websites attracted over 1 million page views.

Why take on the time & expense to roll out unique websites for so many states? It’s never been done before! By 2012, our Wisconsin website proved that (even from a home office) we can compete long term with large OTA’s in Google Search by targeting regional organic long tail keywords & topics. Search for yourself – go to Google and type in popular terms like Wisconsin vacation rentals; wisconsin cabins; wisconsin cabin rentals, etc. Then try michigan vacation rentals; michigan cabin rentals; mn cabin rentals, etc. There we are!! From these first page results, how many “book direct” websites do you see?

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We also discovered the immediate need for “traveler fee” education. We recently added a question about traveler fees to our survey and were shocked to learn that nearly every respondent had no idea that booking websites charge a traveler fee. What we’ve know for years though is that renters prefer to book vacation rentals with the owners and local managers 25-1.

What do you think of booking vacation rentals directly with owners/managers?

Joe and Team
JM Creative Group
Middleton, WI

When it comes to planning a #vacation, women rule!

Our website analytics prove how critical women are to planning “the vacation”. With an average time on site of 00:06:20; RentWisconsinCabins.com seems to be playing an important role. Of the million-plus visitor views our website received; 65% come from WOMEN. Even more staggering is the percentage of WOMEN who send inquiries – just over 74%! Ladies, we salute you. Without your dedication to having-a-plan, husbands and kids would be left sitting on the couch thinking about renting a Wisconsin cabin, cottage, lodge or home instead of actually renting a Wisconsin cabin, cottage, lodge or home.

You might be thinking that 00:06:20 is a long time to be on a website. But you know what they say, time flies when you’re having fun. That’s what we try to do …make it fun. We believe your vacation should START with the Search for a Wisconsin vacation rental. Because our online selection is one of the largest, you might find several vacation properties that meet your needs–we think that’s a good thing. It’s time well-spent because at RentWisconsinCabins.com you always book directly with vacation rental owners and managers. They are your best tour guides! Don’t risk paying a higher rental fee by booking though third-party websites, always book direct.

It’s that “planning” time of the year again ladies. Not that you need us to remind you ッ

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Here are some top-choice destinations: Eagle River Vacation Rentals; Minocqua Vacation Rentals; Hayward Vacation Rentals; Lake Geneva Vacation Rentals; Sturgeon Bay Vacation Rentals; Rhinelander Vacation Rentals. Stop by and see our entire Wisconsin Map of vacation rentals.